Sunday, February 8, 2009
What started as an episode of the HBO series Sex And The City and then became a best-selling advice book by Greg Behrendt and Liz Tuccillo (and then Behrendt's blink and you missed it TV talk show), has now begat the major studio movie He's Just Not That Into You with an ensemble cast of famous and beautiful under-age-40 actresses playing for laughs their desperation to understand men not worthy of them in order to fulfill ambitions for love and marriage and babies. It's a definite throwback for women's pics among which the most memorable and successful often center on a message of female empowerment rather than submission to male whims. (As critic Manohla Dargis points out so drolly in her New York Times review of HJNTIY, "Where have you gone, Thelma And Louise?") Then again, this pic is from New Line/Warner Bros, a lethal combination when it comes to the body count in male action movies, but also the same duo that released SATC. Yet before I continue on my soapbox after having seen the film, I have to look at its financial reality: women turned out in droves for He's Just Not That Into You -- a staggering 80% of the audience was female -- and made it the No. 1 movie by a wide margin in North America this weekend. So it's hard to argue with success like that. It wasn't the runaway female box office phenom of Sex And The City, but many big city theaters reported IJNTIY sellouts by early afternoon for Friday night -- an indicator of "girls night out -- let's go to see this movie" -- because of the savvy marketing of Sue Kroll and her team. Unlike SATC, its grosses actually increased for Saturday, by 5%, to finish the weekend with a bigger-than-expected $27.4 million. Warner Bros noted it was the biggest 3-day February opening ever for a romantic comedy. "We are well positioned going into Presidents Weekend. And with Valentines Day falling on a Saturday, it will be a huge plus at the box office for this film," a WB exec told me.
MORE
1. He's Just Not That Into You (New Line/Warner Bros) OPENER
$10.4M Friday, $11M Saturday, [3,175 theaters] Weekend $27.4M
2. Taken (Fox) $6.2M Fri, $9M Sat, [3,184] Wkd $20.3M, Cume $53.3M
3. Coraline (Focus) OPENER $4.3M Fri, $6.5M Sat, [2,298] Wkd $16.3M
4. Pink Panther (Sony) OPENER $4M Fri, $6M Sat, [3,243] Wkd $12M
5. Paul Blart: Mall Cop (Sony) $2.7M Fri, $5M Sat, Wkd $11M, Cume $97M
6. Push (Summit) OPENER $3.5M Fri, $4.2M Sat [2,313] Wkd $10.2M
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As if A-Rod didn't have enough to worry about.
Photos of Madonna getting hot and sticky with four Brazilian boy toys are about to hit newsstands.
Even as Yankees slugger Alex Rodriguez battles allegations of steroid use, W magazine will debut a 45-page spread in which the kabbalah vixen of his dreams can be seen simulating (at least we think she's simulating) sex with a quartet of hunks.
The biggest slice of beefcake in the spread is 22-year-old Ford model Jesus Luz, who's rumored to have replaced A-Rod as Madonna's main muscleman.
The layout, shot by top fashion photographer Steven Klein, shows Her Madgesty, 50, half-naked in black lingerie, straddling one stud on a hotel bed while being attended by three other pleasure-givers, one of whom barely conceals his manhood with a towel.
Although not as explicit as her X-rated 1992 book, "Sex," the shoot marks Madonna's return to the sort of arty raunch she abandoned when she married British director Guy Ritchie and took on the airs of an English countrywoman.
The W portfolio, headlined "Blame it On Rio," gives prominent play to Luz, who reportedly accompanied Madonna to the Maldives in December. Last week, he was seen with her in New York, where he's said to have dined with the Material Mom and her children.
Asked about the nature of Madonna's relationship with Luz, her rep, Liz Rosenberg, said, "I'm told they're kind of friends."
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WHO in the world would want to take credit for Gwyneth Paltrow's self-indulgent Web site about her fitness regimen, her detoxes and her bowel movements?
Believe it or not, "holistic" journalist and Dragonfly Wellness founder Mary Kate Hearon claims the Oscar-winner took the idea for her lifestyle blog, Goop.com, from Hearon's blog, TheWeeklyBeet.com.
As The Post's Maureen Callahan reported, Paltrow grossed out the world last week when she blogged about how others can dress, cook and detox like her, bragging: "If your bowel movements get sluggish, you can accelerate things by drinking half a cup of castor oil or using a mild herbal laxative."
But on her Facebook page, Hearon says: "This is pretty scandalous. People deserve to know [Paltrow's] idea isn't her own - or creative, for that matter! . . . A few years ago, I had e-mailed Gwyneth's best friend . . . when I was living in London (developing The Weekly Beet, which I started in 2004). I asked her to e-mail Gwyneth The Beet because I was excited for her to read it since she was one of the few celebs into alternative medicine."
Hearon then met Paltrow, but "the way she treated me was so scary! She was sooooooo nasty to me, it was scandalous! [Husband] Chris [Martin], the utmost gentleman, stood to shake my hand, but she smirked and was silent when I asked how her dinner was . . . I never thought in a million years she'd . . . create her own site very similar to The Weekly Beet . . . [Goop has] the therapies I've tried, the foods I love, the detoxes that work! A lot of the same stuff!"
But Hearon seems off-base, as a comparison of the sites shows much less similarity than she claims. A friend of Paltrow told us, "She's never even heard of [Hearon]. This is ridiculous." Her rep declined comment.
Meanwhile, Martin is disputing rumors of a rift between him and Paltrow. He tells "60 Minutes": "One week you're divorced, the next your band's broken up . . . It's terrible. I'm glad I'm not me."
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Christina Aguilera
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Lucy Pinder