Sunday, February 8, 2009


WHO in the world would want to take credit for Gwyneth Paltrow's self-indulgent Web site about her fitness regimen, her detoxes and her bowel movements?

Believe it or not, "holistic" journalist and Dragonfly Wellness founder Mary Kate Hearon claims the Oscar-winner took the idea for her lifestyle blog, Goop.com, from Hearon's blog, TheWeeklyBeet.com.

As The Post's Maureen Callahan reported, Paltrow grossed out the world last week when she blogged about how others can dress, cook and detox like her, bragging: "If your bowel movements get sluggish, you can accelerate things by drinking half a cup of castor oil or using a mild herbal laxative."

But on her Facebook page, Hearon says: "This is pretty scandalous. People deserve to know [Paltrow's] idea isn't her own - or creative, for that matter! . . . A few years ago, I had e-mailed Gwyneth's best friend . . . when I was living in London (developing The Weekly Beet, which I started in 2004). I asked her to e-mail Gwyneth The Beet because I was excited for her to read it since she was one of the few celebs into alternative medicine."

Hearon then met Paltrow, but "the way she treated me was so scary! She was sooooooo nasty to me, it was scandalous! [Husband] Chris [Martin], the utmost gentleman, stood to shake my hand, but she smirked and was silent when I asked how her dinner was . . . I never thought in a million years she'd . . . create her own site very similar to The Weekly Beet . . . [Goop has] the therapies I've tried, the foods I love, the detoxes that work! A lot of the same stuff!"

But Hearon seems off-base, as a comparison of the sites shows much less similarity than she claims. A friend of Paltrow told us, "She's never even heard of [Hearon]. This is ridiculous." Her rep declined comment.

Meanwhile, Martin is disputing rumors of a rift between him and Paltrow. He tells "60 Minutes": "One week you're divorced, the next your band's broken up . . . It's terrible. I'm glad I'm not me."
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